BCUQI Communication tools
Introduction to communicating effectively
Strategic communications has a key role to play in the design and delivery of successful quality improvement work.
In creating improvement programmes that seek to bring about meaningful change, the discipline of communications provides support by:
Developing language that wins ‘hearts and minds’;
Communicating improvements and the involvement of those delivering them;
Developing tools which allow people – both frontline staff and leaders – to understand what needs to be done;
Conveying involvement and success;
Creating a ‘joined up’ approach which gives energy, maintains momentum and ensures new ways of working are spread through and between organisations.